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Leave a message on the Wall of Hope, presented by CIBC

Shauna-Marie O’Connor, Elliot Ford and Kerry Smith

My name is Nicole Poos and I am the Manager of Volunteer Resources at the Canadian Breast Cancer Foundation. Over 10,000 volunteers give generously of their time to the Foundation, and they are the heart of the Canadian Breast Cancer Foundation.  Their energy, drive and unwavering commitment are inspiring. Volunteers at the Foundation work in a number of areas including supporting the Canadian Breast Cancer Foundation CIBC Run for the Cure, special projects and in the offices of the Foundation.


Some very special people I have come to know are SOAR participants Kerry Smith, Shauna-Marie O’Connor and Elliott Ford who come to the Foundation twice a week to make pink ribbons. SOAR is an acronym for Seeking Opportunities Accessing Resources and it is a program that provides clients with various levels of ability the opportunity to develop life skills through various programs including volunteer placements. Not only do they make ribbons but they bring an enthusiasm and energy to the office that is infectious.

If you would like to learn more about volunteering at the Canadian Breast Cancer Foundation please visit our website.


Fred Roberts is the Creative Director at Cundari, the advertising agency that created our advertising for this years run. His mother was diagnosed with breast cancer this year. Here are some of his thoughts of life with cancer– both through his work with us and in his passion for cycling:

“I wanted nothing to do with cancer. Cancer has stayed away from me for 38 years and I wanted to keep it that way. But that wasn’t going to happen.

I’m sure like many people the journey began with a phone call. In my case it was my sister telling me that my Father was diagnosed with colon cancer. Luckily my dad’s surgery went well and his cancer never spread

A year and half later I received another call. To know my Mom is to appreciate how she delivers news, short and to the point. “I have breast cancer and my surgery is in two weeks.”

Ok, this cancer thing is making up for lost time, both parents in the span of two years.

During my Moms diagnosis and treatment we were knee deep in the creative development for the Canadian Breast Cancer Foundation CIBC Run for the Cure ads. I had a personal connection to each meeting I attended. My Mom responded well to treatment and in an odd way she was giving me strength. It seemed as the campaign grew in strength so did my Mom.

The courage of my parents motivated me to do something, get involved, fundraise and fight. I will be one of the participants in the Canadian Breast Cancer Foundation CIBC Run for the Cure on September 30th and two weeks ago I rode 860km to raise money for Camps that help families whose children are affected by cancer.”


Finding hope is behind everything we do at the Canadian Breast Cancer Foundation; hope for those living with breast cancer and their family and friends.

We’ve created this blog to give you the opportunity to share your emotions, thoughts and stories about breast cancer. Whether you are a survivor, a loved one or a supporter of the cause we’d love to hear from you

We are looking for all kinds of stories;

  • Share your personal experience with breast cancer, the challenges you have faced and how you have over come them – be someone’s inspiration!
  • Tell us your stories about the Run; have you been a member of a team, what does the event mean to you
  • Tell us about how your community has come together to work towards creating a future without breast cancer

It’s easy to share your story. In 250 words or less write up your story, attach a digital photo that helps tell you story. Our editors will read each submission and publish the ones that reflect the message of Finding Hope. Go to this link to read through the submission guidelines and submit your story online: