Metro is one of the Foundation’s new media partners. Below are a few words from Metro’s English Canada Group Publisher, Bill McDonald.
Before becoming involved with the Foundation, Metro had been looking to align with a charity that all our stakeholders, including readers, advertisers and employees, could feel good about. We wanted to find an organization that was involved nationally and reflected our company’s values. Around this same time, the wife of one of our original employees was diagnosed with breast cancer. It really hit home for us at Metro that breast cancer is out there and that it affects everyone. Partnering with the Canadian Breast Cancer Foundation was the right choice for us.
Whether it is sons and daughters, husbands and wives, moms and dads, friends or family, breast cancer touches everyone. Metro wanted to get involved with the Foundation and we felt that we could best to help by increasing awareness of breast cancer across the country. We wanted to tell the Foundation’s story to encourage Canada to get involved in creating a future without breast cancer. We got to thinking about how we could support the Foundation and, working with our friends at the Foundation, came up with a number of exciting initiatives, including: the May 6, 2008 pink paper edition, from which five per cent of the advertising revenue was donated to the Foundation; a fundraising golf tournament to raise awareness; and most recently, the creation of ‘Team Metro’ to encourage all our stakeholders across Canada to participate in the Run.
Feedback from our readers has been very positive; they feel connected to the cause and look forward to future initiatives with the Foundation. It was an uplifting experience to see the streets awash in pink on May 6th as people across Canada read and learned about the Foundation and breast cancer. We look forward to continuing to work with the Foundation to help raise funds and awareness for this important cause.
Local area PeeWee boys Lacrosse team (Rideau Rage) show their support for “Paint Canada Pink” week and the Canadian Breast Cancer Foundation.
On Friday August 1, 2008 the boys marched into the arena in Whitby ON for their first Provincial lacrosse game with their heads held high and their socks dyed pink! The pink socks remained on their feet right through to the quarter finals!
Unfortunately, their winning streak came to an end at the quarter finals in a close game against Halton Hills on Saturday evening.
Heads still held high and pink socks still on their feet they packed up to come home; proud of their accomplishments.
My name is Dina Jeltak and I am 44 years old. I arrived in Canada from Russia in September 1996. Exactly one year later I was diagnosed with breast cancer at the age of 34. My doctor and I worked out a treatment plan that worked for me to take into consideration my desire to have children. I could not imagine my life without children. I waited five long years before my doctor gave me the go ahead to get pregnant.
At the age of 40 I gave birth to a beautiful baby girl! I was the happiest woman in the world for about two years, and then the cancer came back. Once again I started with chemotherapy treatments but this time I was not only fighting for me- this time I had to fight and win for my daughter.
I’m here today and am hopefully cancer free. I never gave up and both times I’ve had great support from my husband and family.
The Canadian Breast Cancer Foundation is launching Paint Canada Pink Week from July 28 through August 3, 2008. A sea of pink will unite communities across Canada to encourage participation in this year’s Canadian Breast Cancer Foundation CIBC Run for the Cure. Paint Canada Pink Week activities are led by volunteers across the country to raise awareness for the 2008 Run.
“Paint Canada Pink Week is an opportunity for communities across the country to connect in a creative and positive way to support the breast cancer cause and encourage friends, families and co-workers to participate on October 5th for the Run” said Alison J. Youngman, National Board Chair. “The Foundation and many Run sites have teamed up with local businesses coast-to-coast to make this year’s Paint Canada Pink Week even greater with new events in more locations.”
Paint Canada Pink Week events will take place in communities large and small across the country. Highlights include Ottawa’s Mayor Larry O’Brien officially declaring Paint Canada Pink Week at a flag raising ceremony on Monday July 28th. This will be followed by a cake cutting ceremony to celebrate Ottawa’s 15th year of participation in the Run. In British Columbia, volunteers are raising banners at Run sites and a building will be wrapped in pink. In Halifax, a bus has been wrapped with images and content featuring the “Connected” Run 2008 theme. Toronto will see pink as the CN Tower is bathed in pink lighting all week and TSX will ‘Open the Market Pink’ on August 1, 2008.
The Canadian Breast Cancer Foundation received this letter in the mail:
My name is Victoria. For my 11th, birthday in lieu of a birthday gift, I asked for money to donate to the Canadian Breast Cancer Foundation. Last year for my 10th birthday and my brother’s 7th birthday, we both decided to donate to the fundraiser at our local hospital. At the time, the hospital was raising money to buy a CT scanner. I also donated to the Salvation Army.
So, this year I wanted to change my charity and finally decided to donate to the Canadian Breast Cancer Foundation. I know how important the charity is as we have close friends that have had breast cancer. Hope you enjoy the lovely donation.
Victoria raised a total of $330 on behalf of the Foundation. That’s 30 times her age!
Great work, Victoria. The Foundation appreciates your thoughtfulness and dedication to the cause.